Liase Foras Independent, non-brokerage realty research company
Liase Foras Independent, non-brokerage realty research company
Independent, non-brokerage
realty research company
Product Viability Study

This study is to ascertain that the envisaged development and product plan of the developers are correct or risky. The overall objective of the study is to analyse the competition and validate the envisaged product-mix at the subject-site. The typical approach goes like this:

Product Viability
  • Assessing market dynamics of specific product mix such as 3BHKs and 4BHKs in a specific region
  • Assessment of its diffusion in the micro-market
  • Product performance as per various cost brackets/ticket sizes (such as less than Rs 25 lac, Rs 25 lac to Rs 50 lac, over Rs 1 crore, etc.)
  • Demand and efficiency study of such flats on the subject-site and catchment
  • Quality and profile gradation of competitive projects in the catchment
  • Assessment of optimum price points to arrive at base feasible selling rates
  • How much is the absorption capacity and offtake velocity (that is, how much time a project will take to get consumed).

Again the catchment area is determined depending upon the scope and profile of the study.